THE SOFTWARE ARM / MOVARA

Your chief of digital marketing. Marketing that moves.

Movara is an AI marketing team for small and medium businesses that want to grow. It plans, writes and runs campaigns from your own sales, stock and customer data, and nothing goes out until you approve it. Built on your data. Approved by you.

Pre-launch. We are taking a small number of design partners now.

YOU DECIDENothing goes out without your yes.
WATCH / HOW IT WORKS

See Movara work. Thirty seconds each.

Real Movara screens, running on a fictional demo business. Sound is off until you turn it on.

30 SEC

Run your marketing in eight clicks

From a stock alert to a scheduled campaign: what the person approving actually does in Movara.

30 SEC

What Movara does

Scattered channels and agency reports on likes, pulled into one marketing team that is measured on money.

30 SEC

A month at a trade parts business

The managing director, marketing manager, commercial director and finance director each see their part.

Demo data. Corran Trade Parts and everyone named in this film are fictional.

01 / WHO IT IS FOR

Two kinds of growing business.
One in-house marketing team.

Movara works inside your business: your data, your accounts, your decisions. It is not an agency and it is not a black box.

IF YOU HAVE MARKETERS

Your team, with an agent team behind it.

One marketer, or a handful, stretched across every channel. Movara takes the planning, drafting and reporting, so your people decide, ship more and get the credit. They stay the decision makers.

IF YOU HAVE NO MARKETING TEAM

The marketing team you don't have to hire.

You know marketing should be happening and there is no one to do it. Movara is your agentic in-house team: it plans, writes and runs the work, and you approve it in minutes a week.

02 / WHAT MAKES IT DIFFERENT

Knows what to sell. Does the work.
Asks first. Shows what it brought in.

Most AI marketing tools start from a scrape of your website and a prompt. Movara starts from what is actually selling and what is actually working.

01

Grounded in your data

Campaigns come from what is selling, what is overstocked and who is due to reorder, with the reason for each one written down. Marketing that starts with what you sell.

02

You approve, it runs

Two gates. You approve the campaign, then you approve the content. You make the calls; Movara does the work.

03

Works with the tools you have

Keep your tools and add a marketing team. Movara connects to Klaviyo, Meta, LinkedIn, Google Ads, Google Analytics and NetSuite.

04

Proves what moved

Enquiries are matched to quotes and orders within 30 days, with order value and gross profit. See what marketing brought in, in orders, not clicks.

03 / THE ALTERNATIVES

Hire, outsource, or run it in-house with agents.

The real enemy is guesswork: campaigns picked on gut feel, reports full of clicks instead of sales, content nobody had time to check. Here is how the usual options compare.

HIRING01

Slow to build.

Good marketers take time to find and onboard, and one person still cannot cover every channel while the business is scaling.

AGENCY RETAINER02

Their schedule, their reports.

Work happens on the agency's calendar, and reporting usually stops at reach and clicks rather than the orders that followed.

POINT AI TOOLS03

Cheap, but someone still does the job.

A writing tool drafts a post. Someone still has to decide what to promote, check it, publish it and work out whether it sold anything.

04 / WE RUN OUR OWN MARKETING THIS WAY

Agents do the work. A person approves it.

Link-IT's own LinkedIn posts and Insights articles are planned and drafted by an agent team, then approved by our founder once a week before anything goes out. Movara is that way of working, built for businesses like yours.

05 / FIT

A good fit, and not a fit.

We would rather tell you now than six weeks into a pilot.

A GOOD FIT
  • Small and medium businesses that want to grow
  • Growing faster than your marketing can keep up
  • Your marketer is stretched across every channel, or has just left
  • Hiring a marketing team, or renewing an agency contract, is on the table
  • Your MD or FD wants to know what marketing returns in orders
  • B2B product businesses, where stock and reorder data make the strongest campaigns
NOT A FIT
  • Turnover under £1m
  • No tracking in place yet
  • Regulated sectors that need compliance review on every post
  • Anyone who wants fully hands-off marketing with no one approving it
06 / DESIGN PARTNERS

Help shape Movara, at a discounted rate.

Movara is pre-launch. We are working with a small number of design partners who use it in their own business, tell us what works, and pay a discounted rate while they do. If that sounds like you, get in touch and we will talk it through.

FAQ

Questions about Movara.

What is Movara?

Movara is an AI marketing team for small and medium businesses. It plans, writes and runs campaigns from your own sales, stock and customer data, and asks for your approval before anything goes out. It is sold and supported by Link-IT Solutions.

Does Movara replace my marketing team?

No. If you have marketers, Movara takes the planning, drafting and reporting so they can decide and ship more. If you have no marketing team, it gives you one that you approve. Either way a person makes the calls.

Does anything get published without my approval?

No. There are two gates: you approve the campaign, then you approve the content. Nothing goes out without your yes.

Which tools does Movara connect to?

Klaviyo, Meta, LinkedIn, Google Ads, Google Analytics and NetSuite. It works through your own accounts.

How does Movara show what marketing brought in?

It matches enquiries to quotes and orders within 30 days, with order value and gross profit, so you can judge marketing on orders rather than clicks.

Is Movara available now?

Movara is pre-launch. We are taking a small number of design partners at a discounted rate. Email us to talk about it.